All organisations have a culture — some more intentional than others. The biggest difference between the two is that organisations with intentional, high-performance cultures are able to create powerful alignment for high performance and execution that achieves results. Indeed this is the very purpose of culture development: to drive performance and results. While skeptics may see culture as a fluffy luxury, intentional development establishes trust, accountability and alignment to common goals. In other words, intentional culture development is the foundation for how organisations conduct business.